Eye Makeup

Brushes vs. fingers: explore how each method changes eyeshadow texture, color payoff, and finish in this expert beauty guide.

Liquid vs. powder eyeshadow explained. Find out which formula lasts longer, blends easier, and suits your skin and style best.

Wondering what to apply before eyeshadow? Explore expert tips on prepping your lids for vibrant, smudge-proof, and lasting color.

A complete guide to eyeshadow for mature eyes—see which textures, shades, and methods truly flatter aging skin.

Learn the powerful role of eyeshadow in makeup, from defining eyes to complementing your overall face and boosting confidence.

Some eyeshadow colors seem to work on just about everyone. These are called “universal shades.” They don’t rely on your